Our Story

Write Stuff is the leading publisher in the field of historical works focusing on industry and technology. Our purpose is to bring to life the compelling stories behind the companies that have had an impact on the world around us. Through meticulous research, lively writing and award-winning graphic design, we strive to provide the ultimate in corporate histories. As a team, we are dedicated to producing accurate works of interest, honesty and lasting value.

Jeff Rodengen, our chairman and CEO, was born in Minneapolis, Minnesota, and grew up in the Land of 10,000 Lakes, accounting for his early interest in boating. Following a tenure as the Assistant Director of the Naval and Underseas Museum in Newport, Rhode Island, Jeff migrated to Southern California, beginning a remarkable 15-year career as a writer, producer and director in Hollywood. Having written, produced or directed nearly 30 films, network television specials (six for Arnold Schwarzenegger), Las Vegas revues and Broadway productions, Jeff moved to Florida in the early 1980s to write about the evolution of American technology and industry.

Jeff became the editor of Southern Star magazine, then among Florida's largest circulation magazines. To reach an even broader audience, Jeff began to syndicate his business, technology and industrial history columns, ultimately reaching nearly two million readers a month. His specialties include advanced technology, American and international industrial history, contemporary business strategies, corporate and individual biographies, corporate ethics and principles of business leadership.

His books have been reviewed by hundreds of publications worldwide, and through his frequent appearances on national and regional television, radio talk shows and syndication, his titles have created among the most widely-known libraries on the evolution of business and technology in the world.

Here's some of the critical acclaim given to our work:

The Legend of Chris-Craft
"It's great! A fascinating read ... on the must read list for anyone interested in power boating."
Doug Schryver, Editor and Publisher—Boating Magazine

"From the early history to the present day, Rodengen has it right - and right on. The boats, the people, the glamour and the glitz."
Peter Janssen, Editor
Motor Boating and Sailing


IRON FIST: The Lives of Carl Kiekhaefer
"Iron Fist has become the unofficial anthology of the marine industry."
C.J. Koehler
Mercury Marine

"Rodengen's narrative is industrial drama at its best."
Marine Business Journal

"In skillfully woven sequences of documentation and anecdotes. ... It's good reading all the way."
Hank Schoolfield
Southern Motor Racing

Serving the Silent Service: The Legend of Electric Boat
"As a chronicler of America's industrial capabilities, Jeff Rodengen has our unqualified endorsement."
Neil Ruenzel
General Dynamics, Electric Boat Division

"The book is a thing of beauty ... the story is complete and well told."
Vice Admiral Bernard Kauderer
United States Navy (RET)

The Legend of Dr Pepper/Seven-Up
"I am impressed with the professionalism, ... the scope and accuracy of its contents. Congratulations for an outstanding story on Dr Pepper."
W. W. (Foots)
Clements, Chairman Emeritus
Dr Pepper Company

"Well written, informative, interesting and pictorially excellent."
William Winter
The Seven Up Company

"No coffee table in Texas should be without it."
Laura Castaneda
Dallas Morning News

The Legend of Stanley: 150 Years of The Stanley Works

"Probably the finest writer of corporate histories today ... Meticulously researched and written in a breezy, easy-to-read style."
Betty Jane Dunn, Editor

"A truly eye-appealing, coffee-table-sized book, it captures the heritage and spirit of this 150-year-old company in carefully researched and interesting prose and in stunning graphics. ... This book will probably become a collector's item in itself."
Judith W. Brown, Editor
New Britain Herald

"The author has established himself as the most highly regarded when it comes to the evolution of modern technology. The Legend of Stanley couldn't be more complete if it was written by Stanley himself."
Business Times

"Stanley hardware and woodworking tools enjoy a large collector following that's likely to find this volume useful. ... For those who want to learn more about the people and events that shaped Stanley, Rodengen offers a comprehensive history of the company."
Woodshop News

We are located in sunny Fort Lauderdale, Florida, U.S.A. We normally ship via UPS within 24 hours of receiving an order. International orders may take a bit longer, depending on your choice of shipment. You can always be assured that we will provide you with the books you need in a timely manner. Special requests are not a problem. From within the United States, call us toll-free at 1-800-900-BOOK (800-900-2665). All others can reach us at 954-462-6657.

Write Stuff was started to fill a need. At the time Jeff Rodengen was a widely read syndicated columnist, there was no single authoritative source for accurate accounts of the leadership, industries, and organizations which shaped modern industry. Many of his then future subjects had fascinating, colorful histories, full of dynamic people and loyal fans. These companies, and the men and women who built them, had truly become legends within their industries. The resulting works earned Jeff four Pulitzer Prize nominations. Showcasing the unique strategies and evolution of highly successful corporations has become the hallmark of Write Stuff. With privileged access to archives and in-depth interviews with key executives, Write Stuff is able to provide readers with unique insights into the strategies for success within the world of business.