In 1960, an Ann Arbor, Michigan, entrepreneur Bruce Halle launched a business venture in an old storefront. He stocked his bare shelves with two new tires, four retreads, and an odd assortment of small auto supplies and called it Discount Tire Co. Since then, Halle has become a legendary figure in the tire industry, yet he remains as humble as his beginnings. Discount Tire Co. is more than just a tire dealer; it is a family, and its vitality may well be the strongest in the industry. Its casual corporate culture is the result of a philosophy that steered clear of bureaucracy and focused on teamwork.